ON SEEING A FILM

Introduction The cinema should be the most important and powerful interpreter of the life and urge of the nation. Unfortunately, it has degenerated into a source of vulgar recreation. There is a constant cry against the evil aspects of cinema but of no avail. By and by cinema has developed into a circle of vices …

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ADVERTISEMENT

Introduction The word ‘advertise’ is derived from the Latin word ‘advertere’, which means ‘notice’. So advertisement means ‘notification’. In the modern age, advertisement is a kind of self recommendation. The most successful businessman is he who knows the art of advertisement. In the modern business, the real worth of an article is of little importance; …

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